We ship our own products.Now we will ship yours.

A small senior team in Melbourne that designs, builds and launches custom software for founders, lean teams and local businesses.

See our work

Work we built and still run. Open any of it now.

All work
Olympr, live productLive

Olympr

We built a live dashboard that turns SkillSelect data into trends, calculators and plans.

Web appBuild story
MITPO, live productLive

MITPO

We designed and run an AI workspace for research, positioning, campaigns and creative.

Web appBuild story
Word Sus, live productLive

Word Sus

We shipped a real-time multiplayer word game to web, iOS and Android.

iOS, Android and webBuild story

What we build. One standard: it ships.

  1. 01Custom SaaS platformsDashboards, admin portals, subscriptions, auth, payments, analytics, APIs, and internal tools.
  2. 02AI product workflowsAssistants, research flows, content systems, automations, retrieval, human review, and workflow tools.
  3. 03Web apps and client portalsSecure portals, booking systems, document flows, reporting dashboards, and operational software.
  4. 04Mobile apps & gamesCross-platform apps, mobile games, lobbies, profiles, notifications, rewards, and social features.
  5. 05Launch websitesMarketing pages, waitlists, product storytelling, SEO foundations, analytics, and conversion-focused flows.
  6. 06Product redesigns and auditsUX audits, design refreshes, onboarding rewrites, conversion tuning, performance and SEO improvements for products already live.
  7. 07Software for small businessMissed-call text back, booking, reviews and customer portals, built around the tools you already use.

You run the business. We build the software it runs on.

Three chapters, one small senior team. Every step is visible, and you own everything we make.

1.0 · Scope

Scope it before you spend on it.

Every build starts small and specific. We agree what the first version must do, what can wait, and what it will take, before you commit to the full build.

1.1Fit call

Twenty minutes on the goal, constraints and timeline, and an honest answer on whether IMME is the right team for it.

1.2Discovery sprint

A small fixed engagement that turns the idea into scope, user flows, a technical plan, known risks and a real build estimate.

1.3Clickable prototype

The key flows designed first, so you can click through the product and change your mind cheaply before code is written.

2.0 · Build

Build the real thing, in the open.

One small senior team across design and engineering. You see working software every week, not a status report.

2.1Product and platform

Frontend, backend, database, auth, payments and the integrations your business already runs on.

2.2AI where it earns its place

Assistants, retrieval and automation, with evaluation and human review wherever a wrong answer is costly.

2.3Weekly demos

A working build to click through every week, so scope decisions are made on real software.

3.0 · Launch

Launch it, then keep improving.

Shipping is the start. We launch, measure real usage and fix what matters, then hand over cleanly or keep improving with you.

3.1Launch

Production release, app store submission where needed, search foundations and analytics events from day one.

3.2Measure and fix

We watch how people actually use it and fix the parts that slow them down, in order of impact.

3.3You own it

You get the repository, the infrastructure and the documentation. No lock-in to IMME after launch.

Every call answered. Every enquiry followed up.

Missed-call text back, online booking, review requests and customer portals for Australian small businesses, built around the tools you already use.

See software for small business

Example · Text messages

Missed call · 9:42 am

Sorry we missed you. Reply with the job and your suburb and we will call you back within the hour.

Blocked drain, Brunswick

Thanks. Pick a time that suits you: book.yourbusiness.com.au

What we learned shipping. Written down for founders.

Read the journal
  1. Chapter 1

    How to scope

    Decide what the first version must do, and what can wait.

  2. Chapter 2

    How to build

    Tools, timelines and tradeoffs from real builds.

  3. Chapter 3

    How to launch

    Getting from a working build to real users.

  4. Chapter 4

    How to grow

    Data, AI and the work after launch.

Questions founders and owners ask before they call.

What does IMME Studios do?

IMME Studios is a Melbourne software studio that designs, builds and launches custom SaaS platforms, AI workflows, web apps, client portals and mobile apps for founders, lean teams and small businesses across Australia.

How long does an MVP take?

Six to ten weeks for a focused first version. A discovery sprint comes first and usually takes two weeks. The sprint is what makes the build estimate real rather than a guess.

Do I need a technical co-founder to work with you?

No. Most of the founders we work with are non-technical. We handle product, design, engineering, and launch, and we explain the tradeoffs in plain language so you can make the calls that matter.

Where is IMME based, and do you work with teams overseas?

We are based in Melbourne, Australia, and work with founders, lean teams and small businesses across Australia and overseas. Most collaboration is async, with a weekly call in a shared window.

What does a project cost?

Cost follows scope, so we do not publish a price list. A discovery sprint is a small fixed engagement, and it produces the scope, the technical plan, and the build estimate before you commit to a full build.

What if I already have a product?

Then we start with an audit instead of a sprint. We look at UX, performance, onboarding, and the conversion path, and we tell you what is worth fixing first and what can wait.

Can you help a local business, not just startups?

Yes. We build missed-call text back, online booking, review requests and customer portals for trades, clinics, gyms and cafes, connected to the tools they already use.

Who owns the code?

You do. You get the repository, the infrastructure, and the documentation. There is no lock-in to IMME after launch.

Founders, trades, clinics, gyms and cafes.

Trades and home servicesClinics and allied healthGyms and fitness studiosCafes, restaurants and hospitalityStartups and SaaS

Pick a time. Twenty minutes, no pitch deck.

We cover the goal, the constraints and whether we are the right team. You leave with a clear next step, even if it is not us.

  • Fixed written quote before any build
  • You own the code and accounts
  • Melbourne based, working across Australia

Prefer to write it down? Send a project brief

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